It all started when...
Musedora is the umbrella brand for my life's work. A word that I created, [m-u-s = musician; e-d = educator; o-r-a = orator], the purpose is simple: to create and cultivate musical talent that uplifts the next generation. Musicians are part of the (global) village that raises the child - we have a responsibility to positively contribute to it. I believe future musical leaders will need to embody all three parts of the Musedora framework [musician, educator, orator] in order to aid in the self-actualization of young people. The Hall Pass Tour (see above) is proof of this larger concept.
In other words... if your target consumer is our collective future, let's make sure we're supporting our young people to be the best they can be. [And yes, your moral compass can point due north while keeping your cool points in-tact as an artist.]